Interim CMO the Next Big Trend in Marketing

For most small to medium size companies the need for a strategic marketing plan and a roadmap for execution are more important now then it has ever been in the past. The fact is what’s happening to the marketing world is the breadth of marketing has grown so wide, and companies needs are changing so quickly, if you’re a smaller company, you can’t afford to have all that expertise on staff.
As the economy moves into recovery the need to market your company has becoming a necessity just to stay in business and couple this with all of the cutbacks that every business has endured over the last 24 months. The Chief Marketing Officer is the one leadership resource that will save companies at a time when they need sales growth and profitability the most.

Which leads me to the most important part, how are we going to control and understand all of the new ways to market as we move from a traditional marketing environment to an online one? Should I invest in social networking, pay per click, e-mail marketing, facebook, LinkedIn, twitter, blogs, mobile marketing, or personal URL’s. So, what do I do.

I see a new trend happening in the marketing space and I’m calling them interim CMO’s or CMO’s for hire. Top caliber executives who have started and sold companies or have been a Chief Marketing Officer for a corporation. They will work on a project or fractional bases to help start a companies marketing program. This allows anyone to hire executive marketing talent for only one to ten days per month giving smaller companies an advantage they never had in the past. It all comes down to big time marketing results for less money. This solves the need for marketing strategy, planning and product innovation at a cost that is easily affordable allowing companies to continue their growth path by investing in an area historically only served at a tactical level.

Never before has a company been able to get a ‘rock star’ CMO for a fraction of the cost to hire one on full-time. With the interim approach you get a talented CMO with the experience to move your business forward. Utilizing your vision and business plan to deliver a strategic, measurable marketing plan.

Contact - Joe Mediate for details on how to hire him as an Interim CMO.